http://www.slate.com/articles/news_and_politics/politics/2012/11/jim_messina_offers_his_tips_on_how_barack_obama_s_campaign_team_beat_mitt.html
The smart campaign and manipulation: http://www.nytimes.com/2012/11/17/opinion/beware-the-big-data-campaign.html?hp&_r=0
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